Image by danbri via FlickrLet's say Guy A has a product that he's just recently discovered that he could sell to the market. Here and there he hears that the some of the lot of people wants to buy that type of product. So he assumes that this product has high demand in the market. He's wrong. Assuming anything can lead to bad results but if Guy A is really lucky, that assumption could be a good thing. A lucky call, one might say. How can you tell if you have made an assumed decision or a confirmed decision?
- Are you basing your decisions from accurate, sufficient and updated information?
- Are you basing your decisions from confirmed and reliable information?
Notice that I've asked two separate questions. One question is a simple question to answer. Are you seeing the real deal in charts, graphs, statistics and consensus? If you answered this "Yes", you are halfway there. The next question requires you to confirm whether the information is really concrete and solid. That the information that you receive is not just a simple guess or opinion or a simple want, but more of a need, confident answer to your survey question (e.g. Would you like to buy this machinery product for $XXXX? - Yes! Definitely!). If you have received this type of information for most of your research before making any financial decisions, you are the Bruneian Dollar. By simply making a decision on how the market reacts and confirm their reactions, you would be confident in actually selling that product to the market that needs it.
So a few reminders:
- NEVER assume that customers would buy it just because they love it.
- NEVER assume they would pay that amount when they can buy it cheaper from your competitor.
- NEVER assume.
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